I. MÔ TẢ CÔNG VIỆC:

Trade Category Development Manager analyzes data and insights to identify retailer and consumer/ shopper trends on GT channel, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.

- Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.
- Define and develop strategies to maximize Category/ Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.
- Proposed and executed trade marketing activities and drive go-to-market on growth Category plan on approved budget.
- Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.
- Liaising closely with all relevant brand team members
- Monthly Review and analysis to do the Sales forecast on GT channel activities on Category to propose trade activity plan foreach market needs.
- Closely track and collaborate with other Marketing team/ Customer Development/ Supply Planning in marketing expenditures by assigned projects within the marketing budget and required timeline.
- Take part in cross-functional Project as required.
- Other tasks are requested by Senior TMM/ BOD.

II. YÊU CẦU CÔNG VIỆC:

- At least 05 years of experience in the field of Trade Marketing in FMCG industry (prefer with nutrition, dairy or mom&baby experience)
- Experienced in managing a working group to implement Brand development projects & Trade Marketing activities: new product development and brand activation program (BTL).
- Business understanding: P/L structure knowledge and good knowledge of key consumer/ shopper/ sales insights
- Good business sense, Interpersonal and Analytical Skill, Creative mindset
- Problem Solving Skill, GT Sales experience
- Proficient in MS. Office (Word, Excel, PowerPoint)

Thông tin ứng tuyển tại : tuyendung@vitadairy.com.vn