1. Data Analysis and Insight Generation (60%)

• Collect, aggregate, clean, and process customer data from the CRM system (Salesforce) and other data sources, ensuring accuracy and completeness for analysis.

• Develop and maintain regular reports on customer behavior, brand effectiveness, and Marketing & CRM campaign performance (email, SMS, app push, etc.)

• Apply advanced analytical techniques (e.g., customer segmentation models, churn prediction, Customer Lifetime Value - CLV analysis, customer journey analysis) to uncover trends, patterns, and business opportunities

• Analyze the Return on Investment (ROI) and costs of CRM campaigns, proposing optimization strategies

• Build and maintain data visualization dashboards (PowerBI, Looker Studio, Tableau) to present analytical results clearly and understandably to stakeholders.

• Provide ad-hoc data analysis support for business, operations, and planning departments.

 

2. Data Quality Management and Process Optimization (25%)

• Ensure stable and useful data integration flows for reporting and analysis activities.

• Define and standardize customer data metrics, contributing to the maintenance of CRM data quality.

• Propose and implement improvements in data management and usage processes to enhance analytical efficiency.

• Support the automation of regular reports and analytical processes.

 

3. Collaboration and Development (15%)

• Collaborate closely with Marketing, Sales, IT departments, and other stakeholders to understand business needs, gather requirements, and communicate analytical findings

• Participate in building Customer Journey Maps and propose optimized touchpoints based on data

• Monitor new trends in the data analytics industry and propose the adoption of suitable technologies and methodologies

• Contribute to fostering a data-driven decision-making culture within the organization.