I. MÔ TẢ CÔNG VIỆC:

1. Brand & Marketing Strategy
•Work with Senior Brand Manager for developing long-term strategy and short-term marketing plans aligned with overall brand vision and business objectives.
•Build up strategic priorities, translate into actionable KPIs and ensure execution with excellence.
•Coordinate with cross-functional teams to ensure consistency of brand message and alignment with company direction.
2. Consumer Insight & Market Understanding
•Drive consumer research for uncovering insights that fuel product innovation and strengthen brand growth.
•Conduct regular field visits to evaluate brand performance and identify areas for improvement.
•Identify consumer trends, understand competitive landscape, and market dynamics to define opportunities and challenges.
3. Brand Activities Implementation
•Be responsible for brand campaigns, product launches, and promotional activities with strong attention to detail.
•Lead brand operations, including creative development, media coordination, and promotion tracking.
•Work with internal teams (Marcom, Media, PR, CRM) and agencies to ensure impactful brand communication.
4. Trade & Channel Support
•Coordinate with Trade Marketing and Sales teams to plan and execute in-store activation programs through strategic partners—key Mother & Baby retail store systems at the local level.
•Customize brand programs to fit the operational characteristics, scale, and shopper profiles of each local retail system, ensuring strong brand visibility and effective conversion.
•Monitor and evaluate execution quality and ROI of promotions, displays, and activation programs by partner and by region.
5. Performance Tracking & Budget Management
•Track and report campaign performance, brand performance.
•Monitor and manage assigned project budgets, ensuring efficient resource allocation.
•Provide insights and recommendations for optimization of future activities.
6. Cross-Functional Collaboration
•Lead and coach junior team members

II. YÊU CẦU CÔNG VIỆC:

• At least 3 years of experience in a similar position in the field of Marketing in the FMCG industry, categories related to kids/ Milk is plus+, combined with experience in building or developing smaller brands/business units
• Strong ownership mindset with a “business owner” mentality
• Ability to execute end-to-end and work effectively in a lean, resource-constrained environment
• High ownership, proactive, and able to work independently
• Hands-on, with strong execution and operational capabilities
• Strong stakeholder management skills
• Growth mindset with a solid understanding of business and sales
• Flexible and strong problem-solving abilities
• Modern and hands-on marketing mindset, with high commitment and strong execution discipline
• Practical market understanding and willingness to support on-ground activities when needed
• Experience in the dairy industry is a plus
• Willingness to visit the market and support Local King activities is a nice-to-have

Thông tin ứng tuyển tại : tuyendung@vitadairy.com.vn