Job Description:

· Develop short-term marketing plan based on analysis of market, trade and consumer needs, resources and capabilities.
· Have good insights about mom & baby products, proactively listen and get inputs from consumers to proactively react with the markets and consumer needs.
· Provide good business judgement and follow-up in all aspects of marketing for the assigned brand including product development, creative, media, promotions, etc.
· Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with internal communication teams (Digital, PR, Social, CRM) and agencies
· Cooperate with Trade team to implement promotional plans during campaigns on consumer and trade level.
· Be proactive in field market visiting to evaluate brand(s) performance and recommend & execute appropriate changes in brand plan to achieve optimal results
· Ensure excellent in execution of all marketing activities as assigned, understand well business and marketing objectives to translate into KPI activities, be proactive in proposing and actions.
· Be proactive and ensure excellent execution of launching plan and expansion plan; perfect in execution; excellent in project management; desire for the best quality outcome with strong ambitious to deliver overall excellent results for business, especially for strong areas that we have to win in the market.
· Report the level of brand awareness and effectiveness of marketing campaigns
· Follow up marketing expenditures by assigned projects within the marketing budget.
· Take part in cross-functional Project as required.
· Collaborate with Sales department, Product development department and other departments in meeting market demands

Requirement:

· 2+ years of experience in a similar position in the field of Marketing in FMCG industry. Proven experience as an Assistant Brand Manager.
· A basic knowledge of brand development, commercial marketing/ promotion is required in the Dairy/ FMCG industry.
· Familiarity with latest marketing trends and best practices to conduct research and analyze data.
· Highly flexible/ open-minded, resourceful and practical
· Passion for growth, experience to manage workload and multiple projects to adapt in a fast-pace environment.
· Results oriented, keen in execution
· Have ability to work under high pressure
· Prefer candidate has experiences in liquid milk companies
· Have experience in new product launch