I. MÔ TẢ CÔNG VIỆC
'A Trade Category Development Manager analyzes data and insights to identify retailer and consumer / shopper trends on GT channel, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.
• Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.
• Define and develop strategies to maximize Category/ Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.
• Proposed and executed trade marketing activities and drive go-to-market on growth Category plan on approved budget.
• Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.
• Liaising closely with all relevant brand team members
• Monthly Review and analysis to do the Sales forecast on GT channel activities on Category to propose trade activity plan foreach market needs.
• High level tactical planning.
*Others:
• Take part in cross-functional Project as required.
• Cooperate with cross-functional departments.
• Other tasks are requested by TMM / BOD.
II. YÊU CẦU
• At least 5-7 years of experience in Trade Marketing in FMCG industry (prefer with nutrition, dairy or mom&baby experience)
• Experienced in managing a working group to implement Brand development projects & Trade Marketing activities: new product development and brand activation program (BTL).
• Business understanding: P/L structure knowledge and good knowledge of key consumer/shopper/sales insight.
• Proficiency in the office computer (Word, Excel, PowerPoint)
• Enthusiastic and proactive spirit at work.
• Strong sense of business and highly result oriented.
• Well organized and detailed, able to work under high pressure.
