MÔ TẢ CÔNG VIỆC:
- Work with Marketing Manager for marketing plan of new category/new brand
- Define and develop strategies to maximize brand potential
- Create and implement consumer and market development strategies
- Develop and implement specific competitive strategy
- Full budgetary responsibilities for ensuring plan and campaigns are within agreed spending limits
- Lead preparation of the brand plan, update and long-range plan
- Liaising closely with all relevant brand team members
- High level tactical planning
- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs)
Conformation:
- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
- Take part in cross-functional Project as required;
- Cooperate with cross-functional departments.
YÊU CẦU CÔNG VIỆC:
- At least 3 years of experience in a similar position in the field of Marketing in FMCG industry.
- Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL).
- Business understanding: P/L structure knowledge and good knowledge of key consumer insights, market research based on qualitative and quantitative data.
- Good communication in English.
- Proficiency in the office computer.
- Enthusiastic and proactive spirit at work.
- Ability to withstand high pressure.
- Strong sense of business and highly result-oriented;
- Ambitious to grow, willingness to learn and be excellent in marketing field.
- Well organized and detailed, able to work under high pressure.
- Product launch experience.
Thông tin ứng tuyển tại : tuyendung@vitadairy.com.vn
